Catholic Standard and El Pregonero Newspapers Introduce New Design on October 7

October 05, 2004

The Catholic Standard and El Pregonero, award-winning weekly newspapers published by the Archdiocese of Washington, will introduce new and dramatic design changes with their October 7 editions, their first design changes in nearly a decade.

The new look, developed by Garcia Media Consultants, includes new headline and text type styles, and a compact, modern design driven by the conversion to a narrower newsprint sheet. According to Thomas H. Schmidt, president of Carroll Publishing Company, the division of the Archdiocese that produces both newspapers, the work has been nearly a year in the planning.

“We had not done significant redesign work on either publication for nearly 10 years,” Schmidt said, “and we’ve probably never done anything as different as this. I consider these changes to be remarkable and feel that readers will respond enthusiastically.”

In addition to style and design changes, both newspapes will use improved headline hierarchy on each page to provide more “at a glance” information for readers who may be inclined to browse through the newspapers quickly. Among new content offerings, the Catholic Standard will feature a news summary page each week that will report major Catholic news developments in the Archdiocese, the region and the world.

“We want readers to enjoy their time with us,” Schmidt said, “and if they only spend five or 10 minutes with our newspapers, we want it to be productive, rewarding time.”

The Catholic Standard is delivered by mail to 51,000 homes in the Archdiocese, which includes the District of Columbia, and Montgomery, Prince George’s, St. Mary’s, Calvert and Charles counties in Maryland. El Pregonero is a free Spanish-language weekly distributed throughout the metropolitan Washington area, including northern Virginia.

Tom Schmidt
Carroll Publishing
[email protected]